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crowd dna — culturally charged insight & strategy crowd dna — culturally charged insight & strategy work & people blog contact • news: crowd source is crowd dna’s weekly newsletter. cultural insights to make the world go round… click here to sign up → culturally charged commercial advantage london • new york • amsterdam • singapore crowd dna is a cultural insights and strategy consultancy with offices in london, amsterdam, new york and singapore. formed in 2008, operating across 55+ markets, we bring together trends specialists, researchers, strategists, designers, writers and film-makers for the world’s most exciting brands… see our work → three workstreams people & culture thought leadership, mapping trends, telling stories this is where we take the outward view on the world. thought leadership pieces; trends analysis, future forecasting and mapping the shifts in cultural orthodoxy; understanding need states, influence, how values are changing and the relevance therein for media, products and services. this work relies strongly on blending trends exploration and journalistic skills, telling rich and relatable stories that take into account local market nuances. achieving authenticity in these narratives is key. brand & communication strategy, executions and portfolio planning shaping brand purpose; readying for launches and new markets; optimising positioning and agile campaign development; journey touchpoints; the specifics of comms and sponsorship testing. we mix evidence with inspiration. the methodologies are diverse and fit for purpose (rather than off-the-shelf) and we like to question what’s really important to achieve in the work (which is rarely ‘do people prefer advert a or advert b?’). our crowd context toolkit gives us the frameworks and techniques to reach telling, culturally-informed conclusions. products & services user experience, innovation programmes, purchase journeys we help our clients to build empathy with people, their journeys and their experiences. we work on the development of new products and services – bold innovations informed by an understanding of need states and deployment of value proposition models. we map the consumer paths to purchase and the best places at which a brand can make a difference. in-the-moment methodologies come to the forefront here, as do ways to socialise the findings, to truly build audience understanding. there’s an important role for crafting personas and nimble prototyping, too. culture & capabilities culture culture isn’t fluffy – culture is powerful. and while not all brands can be culturally iconic, we believe all must be culturally relevant. this relevancy can manifest itself in myriad ways – utility, empowerment, empathy, motivation, connecting, belonging, straight-up entertaining – but without it you are fighting a losing game. in short, we consider cultural relevancy the stand-out marker of brand health and of future potential. and so we explore the cultural factors (from the conversations to the codes) of most significance to brands; and then how to apply this understanding to communications, products, services, experiences and growth strategies. culture, as you can see, means a lot at crowd dna. capabilities strategy development, online and offline consumer research, expert networks, co-creation, future forecasting, social listening, data analysis, storytelling, prototyping, innovation programmes – this is award winning stuff, all underpinned by intelligent frameworks around behavioural and cultural factors, visual analysis, consumer journey models and value proposition techniques. we approach each brief with creativity and determined energy, bringing together the optimum mix of trends specialists, researchers, strategists, designers, writers and film-makers. our skill-sets are blended with client objectives, rather than a rigid team structure, in mind. working with crowd dna we’ve reached extremely insightful results, helping us significantly in defining our marketing and growth action plan. nikki lambert, marketing director europe, spotify latest developments crowd communities boosting our online communities offer → introducing \socialise here's our new business division → crowd goes live in nyc excited to be launching our us office! → we now consider crowd dna as close partners. by taking time to listen and understand, they have fully immersed us in the lives of music fans. as a direct result of their work, the business has been inspired into developing ever more creative ways of connecting with our audiences. federico bolza, vp marketing services, sony music us in a speedy nutshell! may 2018 we touch down in office no2 in nyc – grand st in manhattan december 2017 the year we hit a total of 55 markets we’ve worked in june 2017 hello nyc! crowd dna inc opens for business in the east village september 2016 lights, cameras, plenty of action. we launch our \socialise division to really get busy with creating content from insights june 2016 new york, sao paulo, palo alto, munich, nuremberg, turin, naples, mexico city, tokyo, johannesburg: we notch up a record week for crowd folk researching overseas. all come home in one piece november 2015 major prize alert! we pick up best paper at esomar’s global conference for our fandom work with twitter june 2015 hoxton square: once home of some epic clubs nights and the fin haircut, now chez crowd dna as we up and leave the tea building after five years may 2015 particularly awesome project about music fandom for twitter gets wrapped up – look out for the film and other outputs march 2015 it’s raining awards – this time one from mediatel for best custom media project december 2014 whoop x 3, as we pick up our third award of 2014 (this time: mrs cultural insights award) september 2014 completion of major commission for facebook sees us notch up the 25th market we’ve worked in. phew. june 2014 establish new behavioural science and cultural strategy frameworks march 2014 we reach 21 staff in london. office gets ‘snug’ january 2014 innovation gets ramped up; our crowd out and crowd in products are unveiled december 2013 celebrate the end of the year with a trip to paris. hoping to be allowed back on the eurostar one day soon november 2013 goed nieuws! crowd dna launches in amsterdam october 2013 our project teams get funny new names – florian, wolfgang, ralf, klaus. we launch our kling klang award, too june 2013 celebrate five years with big cake in brighton may 2013 we get a nice kitchen table for the office – a more important development than you might imagine december 2012 new frontier for our much lauded channel 4 uk tribes work, as the tribes live community kicks off november 2012 strategic partnership #3. tech credentials get a boost with community/mobile research provider clear stream april 2012 strategic partnership #2. china skinny in shanghai january 2012 strategic partnership #1. word of mouth research with wpp agency grey december 2011 year wraps up with a big, big, big commission for samsung april 2011 our effectiveness-meets-advocacy tool, impact dna, goes live february 2011 we love all of our projects but our itv superfans work was a 2011 highlight december 2010 up to ten staff now. organising nights out gets more complicated june 2010 celebrating our second birthday, the first of many summer day trips to brighton april 2010 depart first home with lovely landlords poke. shuffle boxes next door to the tea building october 2009 from qual roots, we welcome quant folk on board. multi method projects ensue july 2009 crowd head count hits six. we buy more desks december 2008 ground breaking word of mouth research for guardian news & media goes public june 2008 an intrepid team of four launches crowd dna in the biscuit building, shoreditch. here we go… timeline london, amsterdam & new york london 5 the lux building 2-4 hoxton square london n1 6nu +44 (0)203 105 2000 view on google maps amsterdam sarphati

URL analysis for crowddna.com

http://www.crowddna.com/blog/
http://www.crowddna.com/new-developments/introducing-socialise/
http://www.crowddna.com/work-and-people/
http://www.crowddna.com/./work-and-people/
http://www.crowddna.com/new-developments/an-old-development/
http://www.crowddna.com/new-developments/crowd-communities/
http://www.crowddna.com/contact/
google.co.uk

Whois Information

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Domain Name: CROWDDNA.COM
Registry Domain ID: 1490046621_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.enom.com
Registrar URL: www.enom.com
Updated Date: 2017-05-11T01:03:13.00Z
Creation Date: 2008-06-09T13:23:27.00Z
Registrar Registration Expiration Date: 2018-06-09T13:23:00.00Z
Registrar: ENOM, INC.
Registrar IANA ID: 48
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: CROWD DNA
Registrant Organization: EVERYCITY MANAGED HOSTING
Registrant Street: STUDIO 18 BLUELION PLACE
Registrant Street: 237 LONG LANE
Registrant City: LONDON
Registrant State/Province:
Registrant Postal Code: SE1 4PU
Registrant Country: GB
Registrant Phone: +44.2071832800
Registrant Phone Ext:
Registrant Fax: +44.2071832802
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID:
Admin Name: CROWD DNA
Admin Organization: EVERYCITY MANAGED HOSTING
Admin Street: STUDIO 18 BLUELION PLACE
Admin Street: 237 LONG LANE
Admin City: LONDON
Admin State/Province:
Admin Postal Code: SE1 4PU
Admin Country: GB
Admin Phone: +44.2071832800
Admin Phone Ext:
Admin Fax: +44.2071832802
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID:
Tech Name: CROWD DNA
Tech Organization: EVERYCITY MANAGED HOSTING
Tech Street: STUDIO 18 BLUELION PLACE
Tech Street: 237 LONG LANE
Tech City: LONDON
Tech State/Province:
Tech Postal Code: SE1 4PU
Tech Country: GB
Tech Phone: +44.2071832800
Tech Phone Ext:
Tech Fax: +44.2071832802
Tech Fax Ext:
Tech Email: [email protected]
Name Server: NS1.EVERYCITY.CO.UK
Name Server: NS2.EVERYCITY.CO.UK
DNSSEC: unSigned
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.4252982646
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-05-11T01:03:13.00Z <<<

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  REGISTRAR ENOM, INC.

  REFERRER http://www.enom.com

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =crowddna.com

  PORT 43

  SERVER whois.enom.com

  ARGS crowddna.com

  PORT 43

  TYPE domain

DOMAIN

  NAME crowddna.com

NSERVER

  NS1.EVERYCITY.CO.UK 95.131.252.100

  NS2.EVERYCITY.CO.UK 46.43.48.61

  STATUS clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited

  CHANGED 2017-05-11

  CREATED 2008-06-09

  EXPIRES 2018-06-09

  REGISTERED yes

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